We aim to enrich children’s imaginations and present opportunities for them to make life-long friends through reading.

It’s an ecstatic celebration that goes beyond one age group, enriching the whole family whilst instilling a love of reading in the youngest of children. The festival returns each year under the guidance of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and the patronage of his wife, Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairman of the Supreme Council for Family Affairs in the Emirate of Sharjah.